South Africa’s ride-hailing and on-demand mobility market is a multi-billion-rand sector driven by urbanisation, high unemployment, and declining public transport reliability. Demand continues to grow, but the dominant platforms suffer from structural weaknesses: safety failures, rising regulatory pressure, driver churn, and deteriorating trust.

This creates a clear opening for a next-generation mobility platform.

Eteksi is built to exploit that gap.

Market Opportunity

Ride-hailing penetration continues to expand across major metros and secondary cities, with increasing demand for:

Safer transport options

Predictable pricing

Long-distance and shuttle services

Platforms that treat drivers as long-term economic participants

Despite growth, the market remains inefficiently monetised due to high churn, reputational damage, and reactive safety spending. Eteksi addresses these inefficiencies at a structural level.

A Model Built on Unit Economics, Not Subsidies

Traditional ride-hailing platforms rely on aggressive pricing and driver oversupply to grow volume, sacrificing margins and stability. Eteksi is engineered around retention-driven economics:

Lower customer acquisition costs through cashback referrals

Reduced driver churn via insurance, financial tools, and fair earnings

Higher lifetime value through trust, safety, and service quality

Expanded revenue per user through shuttles and long-haul routes

This approach improves LTV:CAC ratios on both sides of the marketplace and supports sustainable margin expansion.

Defensible Operational Advantages

Eteksi embeds what competitors bolt on:

Strict driver vetting and continuous compliance

Panic response infrastructure and incident accountability

Affordable, driver-centric insurance and financial products

A rating system that actively influences platform participation

These systems reduce platform risk, regulatory exposure, and reputational volatility — key factors in long-term valuation.

Multi-Vertical Revenue Potential

Beyond standard ride-hailing, Eteksi unlocks additional revenue streams:

Scheduled and pre-booked shuttle services

Intercity and long-distance travel

Corporate and institutional transport solutions

Embedded financial and insurance products for drivers

This diversification reduces reliance on low-margin short trips and increases average transaction value.

Built for Scalable Expansion

Eteksi’s model supports expansion across cities and corridors without compromising safety or operational discipline. Growth is driven by repeat usage, trust, and network effects, not discounting.

The result is a platform designed for:

Predictable growth

Lower operational volatility

Stronger regulatory positioning

Long-term enterprise value creation

Partner With a Platform Built for the Long Term

Eteksi is not competing to be the cheapest app. It is competing to be the most trusted, most resilient, and most economically rational mobility platform in South Africa.

We welcome investors and strategic partners aligned with building durable infrastructure, not short-term market share.